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Anonymous

Hey I am on Medial • 1m

BCG Matrix: Concept 2: Cash Cow Key Characteristics of Cash Cows: High Market Share: These products or businesses dominate their sector. Low Growth: The market is stable or growing slowly. Low Investment Needs: They require minimal investment to sustain their position. High Profitability: Due to high market share and low investment needs, they produce steady and significant revenue. Relevant Indian Example: One prominent example of a Cash Cow in India is Hindustan Unilever (HUL). While HUL maintains a dominant market share in the Indian consumer space, it is facing slower growth and profit rates due to the rising affluent class in India, which is becoming more selective in its product choices. Source: https://www.business-standard.com/companies/news/unilever-faces-new-risk-as-india-s-consumers-turn-pickier-more-demanding-124041200053_1.html

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