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Atharva Deshmukh

Daily Learnings... • 1m

BCG Growth Matrix is a framework for analyzing a company's product portfolio. There are 4 quadrants, each of which represents a particular product or business, the vertical axis represents market growth (cash generation) and the horizontal axis represents market share (cash usage). The 4 quadrants are: 1] Star: High market growth and high market share 2] Question Mark: High market growth and low market share 3] Cash Cow: Low market growth and high market share 4] Dog: Low market growth and low market share E.g.: BCG Growth Matrix of Coca-Cola

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