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BCG Matrix Concept 1 1. Stars (High Growth, High Market Share) Example: Netflix in India Explanation: Netflix is a key player in Indiaโ€™s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital entertainment. Netflix has a significant market share with a growing subscriber base in India, and it continues to invest in local content, which is helping its growth. The platform's popularity is rising due to its wide variety of content and global reach. As the OTT market grows, Netflixโ€™s potential remains strong, but it will require continuous investment to maintain its position in an increasingly competitive market with local players like Hotstar and Amazon Prime Video. Source: https://m.economictimes.com/industry/media/entertainment/netflix-india-sees-double-digit-growth-in-revenue-profit-for-fy24/articleshow/114860216.cms

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