India's OTT market cap is $2.5 billion in 2023.
According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%.
The estimated size of India's video OTT
BCG Matrix
Concept 1
1. Stars (High Growth, High Market Share)
Example: Netflix in India
Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital
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Nawal
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