India's OTT market cap is $2.5 billion in 2023.
According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%.
The estimated size of India's video OTT
BCG Matrix
Concept 1
1. Stars (High Growth, High Market Share)
Example: Netflix in India
Explanation: Netflix is a key player in Indiaโs growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital
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Nawal
Entrepreneur | Build...ย โขย 2m
Flipkart holds 48% of India Ecom / Qcom market ๐ฅ
4 replies1 like
Mahendra Lochhab
Content creatorย โขย 19d
The India OTT Media Services Market was valued at USD 1.51 Billion in 2024, and is expected to reach USD 3.21 Billion by 2030, rising at a CAGR of 13.45%.
2 replies7 likes
Wild Kira
/Internet_ย โขย 5m
Fashion E-Commerce Market Share in India - Flipkart leads, followed by Myntra & Amazon