India's OTT market cap is $2.5 billion in 2023.
According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%.
The estimated size of India's video OTT
BCG Matrix
Concept 1
1. Stars (High Growth, High Market Share)
Example: Netflix in India
Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital
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Nawal
Entrepreneur | Build... • 3m
Flipkart holds 48% of India Ecom / Qcom market 🔥
4 replies1 like
Mahendra Lochhab
Content creator • 1m
The India OTT Media Services Market was valued at USD 1.51 Billion in 2024, and is expected to reach USD 3.21 Billion by 2030, rising at a CAGR of 13.45%.
2 replies7 likes
Wild Kira
/Internet_ • 6m
Fashion E-Commerce Market Share in India - Flipkart leads, followed by Myntra & Amazon