Back

Vansh Khandelwal

Full Stack Web Devel... • 6m

Nirma revolutionized India's detergent market by making high-utility products affordable and accessible. Leveraging supply scarcity, Nirma filled the gap with a low-priced, high-quality detergent, gaining a significant market share. The iconic "Sabki Pasand Nirma" jingle and culturally relevant ads strengthened its brand identity. Nirma's strategic diversification into soaps and shampoos, backed by market research, ensured continued growth. Founder Dr. Karsanbhai Patel's relentless determination and focus on unmet customer needs were key. Lessons from Nirma's success: no work is small, fill market gaps, and practice continuous improvement. Nirma's journey exemplifies how vision and perseverance can transform markets.

4 replies4 likes
Replies (4)

More like this

Recommendations from Medial

Image Description

Medial Startup Trivia

Trivias Around start... • 6m

Humble beginnings to becoming the founder of a ₹10,000 crore empire with Nirma detergent, his story is a tale that resonates with anyone who dreams of making it big against all odds. A Humble Beginning Born in 1945 in Ruppur, Gujarat, Karsanbhai ha

See More
1 replies34 likes
4
Image Description
Image Description

Kush Patel

Computer science • 9m

Is there any market place for just for only personal brands? If not then do we need any? Cuz every 'xyz' influencer, after becoming famous launches his/her personal brands and sell the shit products like perfume shampoos etc..

5 replies7 likes
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... • 8m

Idea For You Implement Now— “ Shampoo Market Fit ” So guy's we all know that in India there are 150 regional and national level shampoo brand's also they are doing good but at the end of the day this market is cluttered and most of the people b

See More
1 replies12 likes

K.s. patel

Hey I am on Medial • 11m

Startup idea: The hosteler This unorganised sector has unmet demand.. Every city have a numerous colleges and universities with hostel for their students.. But there are very few who can provide well sustained services like cloth washing,home like fo

See More
0 replies4 likes
Image Description

Professor Bohm

"Built. Sold. Repeat... • 15d

"The Clear Roadmap for How to Start a Startup." •Identify a Problem: Find a real-world problem or unmet need to solve. •Validate the Idea: Conduct market research and gather feedback from potential customers. •Create a Business Plan: Outline your

See More
1 replies3 likes

ARIZ

Hey I am on Medial • 8m

1. **Swiggy Instamart Leadership Expansion**: Swiggy's quick commerce arm, Instamart, has strengthened its leadership team with four new VP-level hires to enhance its operational efficiency and market presence [oai_citation:1,IndianStartupNews - Late

See More
0 replies3 likes
Image Description
Image Description

Riyaz Saleem

Growth Marketing Hea... • 1m

A startup I worked with successfully launched its first campaign, selling 122 products in just two weeks. Yes, it’s true! In January, we focused on warming up their digital presence through content marketing, setting the stage to hit the market by

See More
10 replies43 likes
17
Image Description
Image Description

Nawal

Hope , I can Help yo... • 2m

This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envision

See More
4 replies4 likes
Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 2m

List of brands merged or acquired by Unilever !! Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability. Some of the brands are : ↳ Knorr (2000, acquired with Bestfoods) ↳ Hellmann’s (

See More
5 replies18 likes
2
Image Description
Image Description

Harsh Gupta

Digital Marketer (Me... • 11m

Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocola

See More
3 replies5 likes
2

Download the medial app to read full posts, comements and news.