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Vansh Khandelwal

Stealth • 2m

Nirma revolutionized India's detergent market by making high-utility products affordable and accessible. Leveraging supply scarcity, Nirma filled the gap with a low-priced, high-quality detergent, gaining a significant market share. The iconic "Sabki Pasand Nirma" jingle and culturally relevant ads strengthened its brand identity. Nirma's strategic diversification into soaps and shampoos, backed by market research, ensured continued growth. Founder Dr. Karsanbhai Patel's relentless determination and focus on unmet customer needs were key. Lessons from Nirma's success: no work is small, fill market gaps, and practice continuous improvement. Nirma's journey exemplifies how vision and perseverance can transform markets.

https://medium.com/@vansh.khandelwal06/from-humble-beginnings-to-household-name-nirmas-success-story-4e5aa2e61d29

4 replies4 likes

Replies (4)

Anonymous 3

Stealth • 2m

Nirma’s rise is a great reminder that sometimes the best ideas come from filling a gap. It's not always about a problem, sometimes its just about an opportunity.

0 replies1 like

Anonymous 2

Stealth • 2m

Sometimes, prioritizing affordability can compromise product sustainability, and that’s an area worth exploring further but who knows maybe they know what they are doing.

0 replies1 like

Anonymous 1

Stealth • 2m

Thr journey is truly inspiring.

0 replies1 like

anant

Stealth • 2m

great nirma is name after his daughter n also i think the car they were travelling met with an accident it was in 20th century

0 replies1 like

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