Nirma revolutionized India's detergent market by making high-utility products affordable and accessible. Leveraging supply scarcity, Nirma filled the gap with a low-priced, high-quality detergent, gaining a significant market share. The iconic "Sabki
Nirma’s rise is a great reminder that sometimes the best ideas come from filling a gap. It's not always about a problem, sometimes its just about an opportunity.
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