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Sulaiman P

Brand Identity Desig... • 22d

Mr. SEO is a digital marketing firm based in the UAE. When I got the opportunity to create their brand identity, the client specifically asked for a mascot logo. I submitted several ideas, but they didn’t like any of them. Finally, they told me, ‘Do whatever you want’ giving me full creative freedom. I dove deep into research, thinking about how to express their brand in a simple, clever way. so I blended ‘Mr.’ into the shape of a stylish hat, and turned ‘SEO’ into a magnifying glass to symbolize discovery and optimization. When I submitted the final design, the client loved it at first glance. It was a great reminder that sometimes, freedom leads to the best ideas!

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