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Nirma revolutionized India's detergent market by making high-utility products affordable and accessible. Leveraging supply scarcity, Nirma filled the gap with a low-priced, high-quality detergent, gaining a significant market share. The iconic "Sabki

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Anonymous

Anonymous 2

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Sometimes, prioritizing affordability can compromise product sustainability, and thatā€™s an area worth exploring further but who knows maybe they know what they are doing.

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