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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

The Man Who Destroyed Surf, Then Got Destroyed This Gujarati chemist took on a global giant for his daughter. 🧪 In the 1960s, Karsanbhai Patel was furious. Why? American detergent Surf cost ₹15/kg way out of reach for most Indian families. So, he used his skills as a chemical technician and made a detergent at home. 💛 He named it Nirma, in memory of his late daughter. No perfume. No fancy packaging. Just results and at 1/4th the price of Surf. 🎶 Then came the jingle that defined a generation: “Washing powder Nirma…” 🚀 Boom. Within years, Nirma snatched 60% market share. From a homebrew to a detergent empire. But then came the twist. 📉 Like many Indian companies in the 70s, Nirma over-diversified cement, cosmetics, education and lost focus. 💡 Meanwhile, a new challenger emerged: Ghadi. Better quality. Just 10% more expensive. Still affordable, but now with a premium feel. ⚔️ The result? Ghadi destroyed Nirma. By 2017, Nirma’s market share had fallen to just 4%. Takeaway: Build with heart. Disrupt with purpose. But never forget staying focused is harder than starting strong 🌝👑

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