Great marketing by Veeba ketchup with this one tagline - "Mehnat ka phal Veeba hota hai. 1. Replaced "Meetha" with "Veeba" sending message about the sweetness of the ketchup. 2. Phal represents the organic, natural tomato used in making. 3. It is anyway very popular saying and everyone knows it. Kudos marketing team of Veeba. #brandingmatters
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