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LIKHITH
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Welcome to OUT OF THE BOX MARKETING! EP=27 (Pepsi) "UNBELIEVABLE BUS STAND" Pepsi wants to promote their new product, 'Pepsi Max'.The tagline of Pepsi Max was "UNBELIEVABLE". To promote this, they literally created a "UNBELIEVABLE" marketing campaign. They replaced all of the glass panels at bus stations with Augmented Reality (AR) screens.These AR Screens combined real-time street images with stunning visuals. Individuals were waiting for their buses as normal, but reported seeing -->UFOs abducting random individuals -->tiger walking in the street -->A meteor smashing into Earth & many more.š¤£ People were astonished and shocked and Pepsi captured their responses. Results: ā Millions of views led to viral success. ā Enhanced the tagline "UNBELIEVABLE" ā Pepsi's brand image improved through social media buzz. Like and follow for more & Was this "UNBELIEVABLE" Enough ?
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