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Faad Network • 8m
Did not get a single order for 1.5 years and runs a 2000 CR sauce brand today. 1. At 15, Viraj Bahl wanted to join the family food packaging business, Fun Foods. But his dad gave him a clear condition—Earn enough livelihood to care for their four-member family, and then only he could join. He was not good at studies, so he was thinking about how to fulfil this condition. 🤔 2. When he was to join college, he saw a newspaper ad about the shipping giant "AP Moller Maersk - Singapore Polytechnic" joint program, where they would select 46 students and pay them for their education. In contrast, students would work on one of their ships in an ocean. He knew his time had come. 🙌 3. He worked hard and was selected among the 46 students. Within three years, he became a senior manager, earning Rs 4 lakhs monthly. He knew this could meet his condition and joined Fun Foods in 2002. Within six years, German food maker Dr Oetker acquired Fun Foods for 100 CR. But Viraj had failed. 👇 4. By 2012, Viraj had spent 50% of his acquisition money on a failed restaurant. He wanted to make the remaining money count. Viraj saw that India had only two sauces—tomato ketchup and mayonnaise. People asked their relatives from the USA and Canada to bring new flavours. Demand was there, but there was no supply. 🤔 5. He experimented with flavours like South West Chipotle and Hot Sweet Tomato Chilli. However, he realised that fast food chains did not have healthy tomatoes and mayonnaise sauces. With the remaining money, he bought a manufacturing facility in Saket. On 12th October 2012, Veeba was born. 🚀 6. Idea was simple ⏩ Serve preservative-free sauces to restaurants and fast-food chains with 75% less fat and 50% less sugar. With players like Kissan and Maggi, breaking in was difficult. He begged multiple food chains for orders but found no customers. And his fortunes changed after 1.5 years. ✅ 7. In June 2014, Dominoz ordered 70,000 tonnes of sauces monthly. After that, Viraj converted Yum Food, with brands like KFC, Pizza Hut, and Taco Bell. By 2016, Veeba scaled to a revenue of 65 CR and raised 40 CR from Saama Capital and Verlinvest at a valuation of 400 CR. 💰 8. Veeba scaled to a revenue of 100 CR, and Viraj realised it was now time to switch to the large B2C market. With physical tasting sessions around Tier 1 cities and targeting the mass premium market at 30% higher prices than Kissan and Maggi, magic happened. 🪄 9. By 2019, Veeba had scaled to a revenue of 290 CR and raised another 150 CR to become an 1855 CR company. It grew even during the Covid and expanded to 700 towns, 28 depots, and over 1.5 lakh shops. By 2022, Veeba had scaled to a revenue of 542 CR. 📉 10. Today, Veeba has revenue of 811 CR and 80+ products across 14 categories, and will cross 1000 CR revenue this year. ➡️Viraj Bahl did not get a single order for 1.5 years and today he works with Burger King, Domino's, Nandos and PVR. A saucy success indeed. 🙏
Keen Learner and Exp... • 1y
Viraj Bahl started Veeba foods in 2015 with the aim of providing high-quality condiments and sauces to fast food chains. Veeba initially focus in B2B segment to avoid the high competition and price war of the retail market. But its big break came wh
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Faad Network • 3m
Meet the man who was rejected 36 times before building a 25,000 CR company. 1. After graduating from IIT Madras and Haas School of Business, Amrit Acharya had a cushy consulting job with McKinsey in the US. But he still wanted to tackle inefficienci
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Faad Network • 8m
Meet the man who started at 19 and built a 17,000 CR business empire. 1. Born into a Marwari family in Hisar (Haryana), Balkrishan Goenka (BKG) was born to a father who traded and exported food grains. But he wanted to do something of his own. At 16
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Faad Network • 7m
Started the business at 20 when his father died and built an 8000 CR empire. 1. At 20, Anil Gupta had to join his father's (Dayanand Gupta) stainless steel wires business, Krishna Electrical Industries (KEI), with no business experience. The company
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Faad Network • 16d
Left his high-paying job in the UK and built a 13,700 CR company in India. 1. Born into a family of professors, Jaydeep Burman did not disappoint. He pursued mechanical engineering at IIT Kanpur, followed by an MBA at the prestigious INSEAD school.
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Faad Network • 8d
Started from a village in Tamil Nadu and built an 8500 CR company. 1. Born in the rural foothills of Pachamalai in Tamil Nadu, Arulmany Duraiswamy used to manage oilseeds orchards, helping villagers overcome financial gaps. Honing his knowledge furt
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Faad Network • 9m
Meet the doctor from Punjab who built a 30,000 CR company. 1. Born in the ancient city of Batala in Punjab to a gynaecologist mom and ENT specialist father, Naresh Trehan always wanted to be a doctor. His dream came true when he completed his MBBS
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Faad Network • 11m
Meet the man who built a 22,000 CR baby care company. 1. Supam Maheshwari had become a father during his ed-tech startup, Brainvisa. He had to travel frequently to the United States and Europe. On the way back, he used to bring toys for his newborn
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