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Left his high-paying job in the UK and built a 13,700 CR company in India. 1. Born into a family of professors, Jaydeep Burman did not disappoint. He pursued mechanical engineering at IIT Kanpur, followed by an MBA at the prestigious INSEAD school. After college, he began his career as an Associate Partner at McKinsey & Company. But something was not making him happy. 🤔 2. He had worked at an e-learning startup, Brainvisa and wanted to do something of his own. Coming from Kolkata, he loved food but could not find hygienic, affordable options. He wanted to solve it while working at his job side by side. 🙌 3. With Rs 8 lakh in savings in 2004 and his INSEAD batchmate Kallol, he opened an outlet by the name of Fassos in Pune. He wanted to sell rolls and wraps in a quick-service restaurant (QSR) format with physical storefronts. The model was simple - Deliver consistent quality and convenience directly to customers. ✅ 4. Jaydeep was able to reduce the real estate cost to just 15% of revenue by not having central kitchens while still opening 18 outlets. He only focused on takeaways and delivered food in 25 minutes. As it expanded to Mumbai, Faasos raised 30 CR from Sequoia in 2011. 💰 5. By 2013, he had opened 50 outlets in Mumbai and Pune, clocking 27 CR in revenue. 80% of Fassos's outlets turned profitable within three months, but there was a challenge. 74% of their customers had never visited a physical Faasos restaurant, and Jaypdeep had to pivot. The biggest move in the food sector came, which changed it forever. 👇🏻 6. In 2015, he launched the cloud kitchen and dark kitchen model, which became 100% delivery outlets. 70% of his orders now came through mobile, and it started processing 50,000 orders monthly through its app. As it expanded to 90 outlets, it raised 120 CR, led by Lightbox. 💸 7. By December 2015, Fassos had grown to 15 cities, 160 distribution centres and 350,000 orders daily. It raised 200 CR from ru- Net at 820 CR and opened brands such as Ovenstory (Pizza) and Behrouz Biryani. However, competition intensified on Swiggy and Zomato, and the model had to be changed. ✅ 8. In 2018, Fassos rebranded to Rebel Foods and became a multi-brand virtual restaurant platform with 11 brands. By 2019, their revenue had doubled to 310.37 CR with 235 cloud kitchens in 20 cities and 2 million orders per month. As it raised 863 CR led by Coatue, it became a 2690 CR company. 📈 9. However, the big news came on 7th October 2021. It raised 1420 CR led by QIA at a valuation of 9750 CR. It became the 32nd unicorn of 2021. 🦄 10. Today, Rebel Foods clocks a revenue of 1420 CR and has scaled to 450 kitchens across 10 countries, serving 45 brands and 4,000 internet restaurants. 💪 Who would have thought that a McKinsey UK alum would return and create the most valued food tech company in India, valued at ₹ 13,700 CR? 🙏