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Sanskar

Keen Learner and Exp... • 1y

Viraj Bahl started Veeba foods in 2015 with the aim of providing high-quality condiments and sauces to fast food chains. Veeba initially focus in B2B segment to avoid the high competition and price war of the retail market. But its big break came when Domino's gave them an order of 70 Tonnes and the rest is history. As the company grew Viraj saw an opportunity in the retail space due to the rising number of health concious people because no one was selling quality low fat sauses and that's where Veeba entered the retail market by offering different kind of low fat flavored sauses like mayo, Chipotle and eggless mayonnaise. This move instantly attracted consumers especially young moms and as a result Veeba is currently present in 700 cities across India. And as of the latest available data, Veeba Foods reported a revenue of approx ₹811 crore for FY23 and is on track to exceed ₹1,000 crore in FY24. The company has posted a minor loss of ₹0.5 crore for FY23. Thank You

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