Viraj Bahl started Veeba foods in 2015 with the aim of providing high-quality condiments and sauces to fast food chains.
Veeba initially focus in B2B segment to avoid the high competition and price war of the retail market. But its big break came wh
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Anonymous 1
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The story of Veeba is a great example of the importance of adaptability in business. By initially focusing on B2B and then shifting to the retail market, Veeba was able to leverage its strengths and capitalize on new opportunities.
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