Viraj Bahl started Veeba foods in 2015 with the aim of providing high-quality condiments and sauces to fast food chains.
Veeba initially focus in B2B segment to avoid the high competition and price war of the retail market. But its big break came wh
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Anonymous 1
Hey I am on Medial • 10m
The story of Veeba is a great example of the importance of adaptability in business. By initially focusing on B2B and then shifting to the retail market, Veeba was able to leverage its strengths and capitalize on new opportunities.
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Viraj Bahl started Veeba foods in 2015 with the aim of providing high-quality condiments and sauces to fast food chains.
Veeba initially focus in B2B segment to avoid the high competition and price war of the retail market. But its big break came wh
I ordered from Burger King🍔 and noticed the Veeba sauce that comes with it.
Didn't know Veeba had a B2B 'Food Service' segment —turns out, this was their first offering.
Veeba operates in two verticals -
a) B2B 🍽️ → 'Veeba Food Service' (~8-10%
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