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vishakha Jangir
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Set2ScoreĀ ā¢Ā 20d
šš¼š š±š¶š± š©š²š²šÆš® š®š°š¾šš¶šæš² šš¼šŗš¶š»š¼āš, šššæš“š²šæ šš¶š»š“, š®š»š± š£š©š„ š®š ššµš²š¶šæ š°š¹š¶š²š»šš? Founded in 2013 by Viraj Bahl, who previously established Fun Foods (later acquired by Dr. Oetker). Initially faced slow growth; a significant breakthrough came in June 2014 when Dominoās Pizza India placed a large order. Specializes in sauces, dressings, dips, and condiments, focusing on healthier, preservative-free, and low-fat/sugar products. Serves major B2B clients like Dominoās, Burger King, and PVR, with a retail presence in over 700 cities and approximately 150,000 outlets. Financial Performance: FY22 revenue: ā¹542 crore. FY23 revenue: ā¹811 crore. Projected FY24 revenue: expected to surpass ā¹1,000 crore. Reported a minor loss of ā¹80 lakh in FY23, maintaining an EBITDA range of +0.5% to -0.5% as a strategic choice to reinvest in growth. ā Expanded its brand portfolio with: Earthmade (organic beverages) Bene Tibi (bar syrups) Provee (child nutrition) Plans to launch one new brand annually, aiming to be active in seven categories by 2028.ā Adopts a customer-centric approach, emphasizing product innovation and clean-label ingredients to cater to health-conscious consumers in both metropolitan and smaller towns.ā Marketing initiatives include sponsorships like MasterChef India and campaigns during the 2023 Cricket World Cup, utilizing a mix of traditional, digital, and influencer-led promotions.ā Approximately 70% of retail sales are derived from general trade, with a robust distribution network covering both urban centers and smaller towns like Vellore and Bhatinda.ā Operates two manufacturing units in Rajasthan and is investing ā¹100ā150 crore to establish a new plant in South India to enhance production capacity. ā Follow vishakha Jangir for more such business insights.
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