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vishakha Jangir
ย โขย
Set2Scoreย โขย 22d
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ฉ๐ฒ๐ฒ๐ฏ๐ฎ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ฒ ๐๐ผ๐บ๐ถ๐ป๐ผโ๐, ๐๐๐ฟ๐ด๐ฒ๐ฟ ๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐ฃ๐ฉ๐ฅ ๐ฎ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐? Founded in 2013 by Viraj Bahl, who previously established Fun Foods (later acquired by Dr. Oetker). Initially faced slow growth; a significant breakthrough came in June 2014 when Dominoโs Pizza India placed a large order. Specializes in sauces, dressings, dips, and condiments, focusing on healthier, preservative-free, and low-fat/sugar products. Serves major B2B clients like Dominoโs, Burger King, and PVR, with a retail presence in over 700 cities and approximately 150,000 outlets. Financial Performance: FY22 revenue: โน542 crore. FY23 revenue: โน811 crore. Projected FY24 revenue: expected to surpass โน1,000 crore. Reported a minor loss of โน80 lakh in FY23, maintaining an EBITDA range of +0.5% to -0.5% as a strategic choice to reinvest in growth. โ Expanded its brand portfolio with: Earthmade (organic beverages) Bene Tibi (bar syrups) Provee (child nutrition) Plans to launch one new brand annually, aiming to be active in seven categories by 2028.โ Adopts a customer-centric approach, emphasizing product innovation and clean-label ingredients to cater to health-conscious consumers in both metropolitan and smaller towns.โ Marketing initiatives include sponsorships like MasterChef India and campaigns during the 2023 Cricket World Cup, utilizing a mix of traditional, digital, and influencer-led promotions.โ Approximately 70% of retail sales are derived from general trade, with a robust distribution network covering both urban centers and smaller towns like Vellore and Bhatinda.โ Operates two manufacturing units in Rajasthan and is investing โน100โ150 crore to establish a new plant in South India to enhance production capacity. โ Follow vishakha Jangir for more such business insights.
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