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vishakha Jangir
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Set2Score • 1m
𝗛𝗼𝘄 𝗱𝗶𝗱 𝗩𝗲𝗲𝗯𝗮 𝗮𝗰𝗾𝘂𝗶𝗿𝗲 𝗗𝗼𝗺𝗶𝗻𝗼’𝘀, 𝗕𝘂𝗿𝗴𝗲𝗿 𝗞𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗣𝗩𝗥 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? Founded in 2013 by Viraj Bahl, who previously established Fun Foods (later acquired by Dr. Oetker). Initially faced slow growth; a significant breakthrough came in June 2014 when Domino’s Pizza India placed a large order. Specializes in sauces, dressings, dips, and condiments, focusing on healthier, preservative-free, and low-fat/sugar products. Serves major B2B clients like Domino’s, Burger King, and PVR, with a retail presence in over 700 cities and approximately 150,000 outlets. Financial Performance: FY22 revenue: ₹542 crore. FY23 revenue: ₹811 crore. Projected FY24 revenue: expected to surpass ₹1,000 crore. Reported a minor loss of ₹80 lakh in FY23, maintaining an EBITDA range of +0.5% to -0.5% as a strategic choice to reinvest in growth. Expanded its brand portfolio with: Earthmade (organic beverages) Bene Tibi (bar syrups) Provee (child nutrition) Plans to launch one new brand annually, aiming to be active in seven categories by 2028. Adopts a customer-centric approach, emphasizing product innovation and clean-label ingredients to cater to health-conscious consumers in both metropolitan and smaller towns. Marketing initiatives include sponsorships like MasterChef India and campaigns during the 2023 Cricket World Cup, utilizing a mix of traditional, digital, and influencer-led promotions. Approximately 70% of retail sales are derived from general trade, with a robust distribution network covering both urban centers and smaller towns like Vellore and Bhatinda. Operates two manufacturing units in Rajasthan and is investing ₹100–150 crore to establish a new plant in South India to enhance production capacity. Follow vishakha Jangir for more such business insights.
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