𝗛𝗼𝘄 𝗱𝗶𝗱 𝗩𝗲𝗲𝗯𝗮 𝗮𝗰𝗾𝘂𝗶𝗿𝗲 𝗗𝗼𝗺𝗶𝗻𝗼’𝘀, 𝗕𝘂𝗿𝗴𝗲𝗿 𝗞𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗣𝗩𝗥 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?
Founded in 2013 by Viraj Bahl, who previously established Fun Foods (later acquired by Dr. Oetker).
Initially faced slow g
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Vishu Bheda
•
Medial • 1m
Genius strategy
0 replies
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Mayank Kumar
Strategy & Product @... • 11m
Such a genius marketing strategy!
Now i know how to keep the pricing plan if i start something of my own!
😲 Another crazy Zomato marketing strategy - imagine buying someone else's order for half the price!
Here's the genius move:
• Cancelled orders? Now available at 50% off
• Offered to nearby customers instantly
• Fresh food, slashed prices
• Zero was