Post on Medial

Started the business at 20 when his father died and built an 8000 CR empire. 1. At 20, Anil Gupta had to join his father's (Dayanand Gupta) stainless steel wires business, Krishna Electrical Industries (KEI), with no business experience. The company was modest, with just Rs 7 lakh in annual revenue, but it had many problems. 👇 2. Outdated equipment, a niche customer base, and a limited market base affected KEI, and the growing competition in the wires and cables segment further affected its position. Anil had to figure out how to save his father's legacy, and then it struck him. 🤔 3. Moving away from trading, he wanted to bring manufacturing in-house. In just a year, he bought a factory at Badli, Delhi. He transitioned from manufacturing only rubber-coated wires for home appliances to wires and cables for the railways and postal department. And magic happened. 🪄 4. Within three years, KEI Wires and Cables scaled to a revenue of 3.5 CR and started another factory in Okhla, Delhi. Anil also began making high-demand copper alloy rods for thermal power plants and refineries. By 1990, KEI Wires and Cables scaled 6x to a revenue of 18 CR. 📉 5. As they started working with clients like GAIL, Indian Oil, and Bharat Petroleum, KEI Wires and Cables debuted on the stock market in 1993 and generated a revenue of 20 CR. Post-IPO, it established another factory in Bhiwari, Rajasthan, and generated a revenue of 500 CR by 2005. 💰 6. KEI diversified into low-tension and high-tension wires. After the 2008 global crisis, Anil shifted its focus to copper and aluminium wires for residential customers as industries went bust. This masterstroke made KEI enter the 1000 CR revenue club by 2010. But Anil had one more trick left. 👇 7. In 2011 - KEI Wires and Cables became the first to enter the largely untapped 220-400 kV extra high voltage (EHV) cables with 20,000 retailers. The competitors had never believed such a high voltage product was possible as KEI scaled to revenues of 2000 CR (2012), 3000 CR (2015), 4000 CR (2018) and 5000 CR (2020). 💸 ➡️ Today, KEI Industries has a revenue of 8,104 CR and operates six plants with a capacity of 50,000 km of cables annually. With over 1,990 distributors and 20,000 retailers, It exports to 55 countries and has supplied cables to Ram Mandir and India's New Parliament. 💪 Who would have believed that a boy who started with ten paise as his pocket money from his father would build his legacy to a 36,000 CR company today?🙏