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vishakha Jangir
ย โขย
Set2Scoreย โขย 5m
๐ ๐ฟ๐ฒ๐ฐ๐ฒ๐ป๐๐น๐ ๐ณ๐ผ๐๐ป๐ฑ ๐ฎ ๐๐ฒ๐ฟ๐ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ ๐๐ป๐ฎ๐ฐ๐ธ ๐ถ๐๐ฒ๐บ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฟ๐ผ๐ผ๐๐ !! Troovy was founded in 2021 by Aditya Mukherjee and Mansi Baranwal in Gurugram, Haryana. Aditya Mukherjee is the CBO and has previously worked as AVP at Zomato and Director of Product at Hike. He studied at NTU (B.Tech), Singapore Management University (MSc), and IIM Bangalore (PGDM). Mansi Baranwal worked for ~10 years at Bain & Company and was involved in nutrition-based social projects with Tata Trust and Akshaya Patra. She was inspired by childhood malnutrition issues. Troovy operates as a direct-to-consumer (D2C) food brand offering healthy, chemical-free, and nutrient-rich snacks mainly for children. The startup began with preservative-free tomato ketchup and later expanded into ragi and makhana chips, protein-rich chips and puffs, milk mixes, immunity-boosting sauces, spreads, and protein vermicelli. Products are sold through their website, Amazon, and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart. Future plans include expanding into cereals, bread, pasta, and breakfast mixes. Pre-seed funding of โน5 crore was raised in early 2024, followed by a โน20 crore pre-Series A round in May 2025 led by Fireside Ventures with participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital. Total funding raised so far is around โน36โ38 crore (~$4.5 million). Company was valued at โน49.2 crore in October 2024. Aims to reach โน30 crore annual revenue run rate by the end of FY2025. Troovy has a team of around 21โ40 people. The brand stands out for offering preservative-free, clean-label food for children and leveraging quick-commerce channels for high repeat orders. Foundersโ diverse backgrounds in tech, product, consulting, and social impact strengthen the companyโs credibility and growth potential. Backed by reputed venture capital firms and seen as one of Indiaโs promising kids' nutrition startups. Follow vishakha Jangir for more such business insights.
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