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📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1zevdhKI4kSkk3m1afDqi2GkXl6LrY5O0/view?usp=drivesdk 🔥 Grinding it out : Making of McD 🔥 🚀 16 Lessons From 👉 ✨ Ray Kroc ✨ 1. Early Career: • Ray Kroc worked as a paper cup and milkshake machine salesman. • Developed a strong work ethic and sales skills. 2. Discovery of McDonald Brothers: • Found the McDonald brothers’ efficient restaurant in San Bernardino, California. • Saw potential in their model for fast service and consistency. 3. Franchising Vision: • Persuaded the McDonald brothers to allow him to franchise their business. • Focused on expanding the brand across the country with uniform standards. 4. Challenges with the McDonald Brothers: • Faced disagreements over growth strategies. • Bought out the brothers in 1961 for $2.7 million to gain full control. 5. Emphasis on Consistency and Quality: • Strict standards for product quality, cleanliness, and service at all locations. • Ensured customer experience was the same everywhere. 6. Franchise Model: • Established Hamburger University to train franchisees. • Enforced uniform operational standards across franchises. 7. Real Estate Strategy: • Created Franchise Realty Corporation, owning the land and leasing it to franchisees. • Secured revenue and control over franchise locations. 8. Expansion and Innovation: • Rapid U.S. and international growth. • Introduced popular menu items like the Big Mac and Egg McMuffin. 9. People First Philosophy: • Valued customers and employees, emphasizing loyalty and opportunity. • Fostered a positive work environment for growth. 10. Philanthropy and Later Years: • Focused on charity work, particularly in healthcare and education after stepping down. • Continued to influence McDonald’s until his death. 11. Early Business Failures: • Kroc had multiple business ventures before McDonald's that didn’t succeed, such as a music-related business and a failed restaurant attempt, demonstrating his persistence despite setbacks. 12. Focus on Speed and Efficiency: • Kroc was captivated by the "Speedee Service System" created by the McDonald brothers, which allowed them to serve food quickly and consistently. 13. Marketing and Branding: • Kroc emphasized strong branding from the start, ensuring the golden arches became an iconic symbol. He understood the importance of marketing McDonald’s as a family-friendly restaurant. 14. Partnership with Harry Sonneborn: • Harry Sonneborn, Kroc’s financial advisor, played a critical role in devising the real estate model that became the backbone of McDonald’s financial success. 15. Commitment to Franchising Over Corporate-Owned Stores: • Kroc believed franchising, rather than opening corporate-owned stores, was the best way to scale quickly while maintaining operational control.