Today, franchising has become a business strategy.But in most of the cases, the businessman who takes the franchise feels cheated even after investing a good amount of money. Companies make big claims but after taking a good amount of money in the name of franchise fees, they forget their promises. And then neither proper support is received nor the companies live up to their claims, Hence those who take the franchise fail. WHAT is the reason why most of the franchises of companies fail in India?
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