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Hey, it was a crazy post. only thing I would suggest is to post all of this under one post rather than posting the pointers are replies. Since it's not X, it doesn't really come as a good thread making it hard for a user to read it.

Today, Jollibee has over 1,500 stores worldwide and is the fastest-growing Asian restaurant chain in the world.

Jollibee expanded into the Middle East, the US, and Southeast Asia, serving millions of homesick Filipinos abroad.

Tony Tan Caktiong understood that people don’t just buy food—they buy memories, traditions, and identity.

By the early 1990s, Jollibee had captured a larger market share in the Philippines than McDonald’s, shocking industry experts.

Dishes like sweet-style Jolly Spaghetti and crispy Chickenjoy turned into national favorites almost overnight.

While McDonald’s stuck to their American recipes, Jollibee doubled down on local tastes and cultural connection.

He added hot meals to the menu, serving Filipino-style burgers, spaghetti, and fried chicken that felt familiar and comforting.

Tony Tan Caktiong, the founder, had started as an ice cream seller who quickly noticed that customers wanted more than just desserts

Instead, Jollibee didn’t just survive it dominated the market and became the pride of Filipino fast food.

McDonald’s entered the Philippines in 1981, bringing its global brand and massive resources. Everyone predicted that local upstart Jollibee would get crushed under the Golden Arches.