Back

McDonald’s entered the Philippines in 1981. Everyone predicted Jollibee would get crushed. Instead, Jollibee outcompeted them. This is the story of how an ice cream seller created the world’s fastest-growing Asian restaurant chain: Tony Tan Caktion

People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

People don’t buy for your reasons they buy for theirs. Beginners fail by selling what they want, not what the customer needs. The key to sales: identify the prospect’s true need and deliver on it. Miss that, and the entire process collapses.

People do not buy goods and services. They buy relations, stories, and magic.

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

What if you could buy tickets to real events like weddings,or birthdays — enjoy delicious food, meet new people, and even take photos with the bride & groom or birthday star? Hosts earn extra income, and guests enjoy unique experiences without fear

So the idea is very simple it is basically starting up a food canteen business in college so it doesn't sound new but the issue is that many colleges don't have a proper canteen which targets these students they jus provide food knowing they will buy

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.