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Sairaj Kadam

Student & Financial ... • 9m

People don’t buy for your reasons they buy for theirs. Beginners fail by selling what they want, not what the customer needs. The key to sales: identify the prospect’s true need and deliver on it. Miss that, and the entire process collapses.

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People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

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