Rare strategy series - Post 3 of X Keystone Species Theory Borrowed from ecology. Applied to platforms. In nature, a keystone species has an outsized impact on the entire ecosystem - remove it, and everything collapses. Platforms work the same way. In iOS, it’s developers. In Uber, it’s drivers. In Shopify, it’s merchants. These aren’t only users - they’re ecosystem enablers. The insight: • Identify and protect your “keystone species” • Design your incentives, tools, and success around them If they thrive, the platform thrives. If they leave, everything suffers.
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