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Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand b

Guys, I’ve been to Europe, and life there felt so easy and balanced. People value experiences over material things, and there’s a real focus on living well—public transport works, healthcare is accessible, and work-life balance is actually a thing.

It’s not just about being better, it’s about being different where it matters most.

Branding is not just for actors or actresses; it is for everyone. This means you are also a brand. A brand represents the experiences of different users over time, creating value and impacting millions of people. Some people might have a bad expe

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. • We buy into their legacy, not just products. - In the US, it’s about niche expertise. • Tesla is trusted for EVs, but a Tesla phone

A real brand is an experience, a journey—here’s what truly defines it: 📌 Emotional Connection: Your brand is the feelings you evoke, the bonds you create. It's about resonating deeply with your audience. 📌Memorable Experiences: It’s not just abou

Market fit is just a fancy way of saying: People actually want to buy your stuff. Stop overcomplicating it.

Your brand isn’t what you say it is. It’s what people say about you when you’re not in the room. Logos, taglines, and aesthetics don’t build trust—consistency does. Every interaction, every product, every response shapes the story people tell about