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The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

Do you really think people today are aware of the business realities behind the brands they choose? Or are most decisions driven purely by hype, marketing, and surface-level perception? In many cases, people don’t look into what’s happening behind

“CRED: Love it or hate it, Kunal Shah proved one thing — if you build a brand people want to talk about, you can scale faster than ads can buy. Lesson: Branding is not optional. Branding is distribution.” “A brand is simply trust.” — Warren Buffett

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

Everyone talks about growth. But the smart ones think about "moats". A moat is what protects your business when others try to copy you. And it’s never just your product. It’s how hard you make it for others to steal your position. Want examples? B

Have you ever thought? Episode 1 Bulk buying gricery is like raising a huge round without product–market fit. Looks cheap, feels smart… until you realize most of it goes to waste. Sunday FEK (Food Experience Kits) is bootstrapped efficiency. Right

Branding is not just for actors or actresses; it is for everyone. This means you are also a brand. A brand represents the experiences of different users over time, creating value and impacting millions of people. Some people might have a bad expe

When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

Starlink’s finally about to launch in India-₹3,000/month for satellite internet. It’s not cheap, but for people in areas where even basic broadband or 4G is a struggle, this could actually change things. Let’s see how reliable it turns out to be.