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The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

Buy this, it’s high quality” is the dumbest pitch. People buy emotionally for utility, not specs. Everyone has a car, but not everyone buys a Rolls or Mercedes. Why? Quality isn’t the driver. It’s what it does for them. Sell outcomes, not adjectives.

Branding is not just for actors or actresses; it is for everyone. This means you are also a brand. A brand represents the experiences of different users over time, creating value and impacting millions of people. Some people might have a bad expe

Everyone talks about growth. But the smart ones think about "moats". A moat is what protects your business when others try to copy you. And it’s never just your product. It’s how hard you make it for others to steal your position. Want examples? B

As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand b