Back

Aditi

Hey I am on Medialย โ€ขย 21h

โ€œWhy We Buy: Cracking the Code of Consumer Psychologyโ€ Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits, and emotions drive purchasingโ€”not just logic. People rarely buy the best productโ€”they buy what feels right. Colors, scarcity, social proof, ease of choice, and even product placement deeply affect decisions. For example, a red โ€œBuy Nowโ€ button can trigger urgency, while too many options can cause paralysis. Great marketers donโ€™t just sellโ€”they understand the mind behind the purchase. The key is aligning your brand with how people feel, think, and actโ€”not how they claim they do.

1 Reply
4
Replies (1)

More like this

Recommendations from Medial

Vikas Acharya

ย โ€ขย 

Welbeย โ€ขย 27d

Great marketing is 80% psychology, 10% storytelling, 10% execution. And you get good at psychology by: -Watching what people click -Listening to why they buy -And shutting up when they talk Thatโ€™s your playbook, as a marketer and a founder.

Reply
2
Image Description

financialnews

Founder And CEO Of F...ย โ€ขย 3m

Trading is Psychology game. The most people think they are playing against the market but the market doesn't care. You are really playing against yourself

2 Replies
1

Rakeshh

CEO, SKillLifttย โ€ขย 15d

People do not buy goods and services. They buy relations, stories, and magic.

Reply
2
Image Description
Image Description

Kishor Nandha

Health|Wealth | Love...ย โ€ขย 1y

People donโ€™t buy what you do, they buy why you do it,โ€ the question of โ€œwhy are we in this business.

7 Replies
3

Amit Mundkar

Gen AI, Cybersecurit...ย โ€ขย 1y

The AI Legends #75 Days Day 22: Daniel Kahneman Kahneman's career has been marked by his groundbreaking work in psychology and behavioral economics, for which he was awarded the Nobel Prize in Economic Sciences in 2002. History: Daniel Kahneman was

See More
Reply
10
Image Description
Image Description

Harsh Dwivedi

ย โ€ขย 

Medialย โ€ขย 27d

WhatsApp has more users in India than the US, UK, Russia, Spain, Germany & Brazil combined. Almost double. This is why most Indian consumer apps donโ€™t have a โ€œShareโ€ button. They have a โ€œShare to WhatsAppโ€ button. If you're building for India, cra

See More
46 Replies
13
45
1
Image Description

Ashutosh Mishra

Chartered Accountantย โ€ขย 9m

Teach personal finance how to use credit cards and EMIs effectively and on any specific launch (iPhone today) tell the world that 70% people buy on EMI and they canโ€™t afford it.

2 Replies
4
Image Description

Shailesh Charan

ย โ€ขย 

Fiverrย โ€ขย 2d

๐Ÿค”Gen Z people.. how is my design? Will you buy it

1 Reply
5
Image Description

Vikas Acharya

Building WelBe| Entr...ย โ€ขย 4m

Day 3 of Psychology of Selling ! SOCIAL PROOF What it is: People copy others, especially when unsure. Example: "Over 1 million customers served" or glowing testimonials on websites. How to use it: Showcase reviews, case studies, user numbers, or i

See More
1 Reply
11

Sairaj Kadam

Entrepreneurย โ€ขย 2m

People donโ€™t buy for your reasons they buy for theirs. Beginners fail by selling what they want, not what the customer needs. The key to sales: identify the prospectโ€™s true need and deliver on it. Miss that, and the entire process collapses.

Reply
7

Download the medial app to read full posts, comements and news.