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โWhy We Buy: Cracking the Code of Consumer Psychologyโ Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits, and emotions drive purchasingโnot just logic. People rarely buy the best productโthey buy what feels right. Colors, scarcity, social proof, ease of choice, and even product placement deeply affect decisions. For example, a red โBuy Nowโ button can trigger urgency, while too many options can cause paralysis. Great marketers donโt just sellโthey understand the mind behind the purchase. The key is aligning your brand with how people feel, think, and actโnot how they claim they do.
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The AI Legends #75 Days Day 22: Daniel Kahneman Kahneman's career has been marked by his groundbreaking work in psychology and behavioral economics, for which he was awarded the Nobel Prize in Economic Sciences in 2002. History: Daniel Kahneman was
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WhatsApp has more users in India than the US, UK, Russia, Spain, Germany & Brazil combined. Almost double. This is why most Indian consumer apps donโt have a โShareโ button. They have a โShare to WhatsAppโ button. If you're building for India, cra
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Day 3 of Psychology of Selling ! SOCIAL PROOF What it is: People copy others, especially when unsure. Example: "Over 1 million customers served" or glowing testimonials on websites. How to use it: Showcase reviews, case studies, user numbers, or i
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