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Aditi

Will become a inspir... • 3m

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits, and emotions drive purchasing—not just logic. People rarely buy the best product—they buy what feels right. Colors, scarcity, social proof, ease of choice, and even product placement deeply affect decisions. For example, a red “Buy Now” button can trigger urgency, while too many options can cause paralysis. Great marketers don’t just sell—they understand the mind behind the purchase. The key is aligning your brand with how people feel, think, and act—not how they claim they do.

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