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Ashutosh Mishra

Chartered Accountant • 1y

Teach personal finance how to use credit cards and EMIs effectively and on any specific launch (iPhone today) tell the world that 70% people buy on EMI and they can’t afford it.

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While some might credit this growth to Apple's innovative features, aggressive marketing, brand positioning, etc. However, it's the following statistic that tells us the entire story behind this growth: 70% of iPhone purchases in India are on EMIs.

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More than 90% of the Iphone are on EMI, even a 30,000₹-40,000₹ per month earner can afford an Apple phone. Can we still consider it as status symbol good?

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Calling ₹70 LPA, ₹2 Cr homes, and international schools 'middle class' is a slap in the face to 99% of India! Real middle class struggles at ₹5-15 LPA, paying EMIs for a ₹30L flat.

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