Can you define a brand in just one or two words? Letโs put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, letโs put this to the test๐ Drop name of your favorite brand below and describe it in just one or two words. Letโs see how strong their brand identity really is. This simple exercise called the Brand Bar Stool Test reveals whether a brand has a clear, consistent perception. If we see the same words over and over, thatโs a brand doing it right! Iโll start: Medial - Startup community Now itโs your turn. Letโs see words that define the brands love!
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