Can you define a brand in just one or two words? Letâs put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, letâs put this to the testđ Drop name of your favorite brand below and describe it in just one or two words. Letâs see how strong their brand identity really is. This simple exercise called the Brand Bar Stool Test reveals whether a brand has a clear, consistent perception. If we see the same words over and over, thatâs a brand doing it right! Iâll start: Medial - Startup community Now itâs your turn. Letâs see words that define the brands love!
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