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Naman Garg
Business Brand Behav... • 5m
Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand below and describe it in just one or two words. Let’s see how strong their brand identity really is. This simple exercise called the Brand Bar Stool Test reveals whether a brand has a clear, consistent perception. If we see the same words over and over, that’s a brand doing it right! I’ll start: Medial - Startup community Now it’s your turn. Let’s see words that define the brands love!
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