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Netflix lost $20 billion in value in just a few hours… because of *two words* from Elon Musk. “Cancel Netflix.” That’s all he posted on X. And suddenly, Wall Street listened. The stock dipped. The market panicked. Value evaporated. This isn’t about Netflix. This isn’t even about Elon Musk. This is about the power of *influence* in today’s world. We live in a time where a single post, a single phrase, a single *moment* can move billions of dollars. Where attention isn’t just currency, it’s leverage. And here’s the part that should make every CEO, founder, and brand manager pause for a second: * What happens if someone with influence turns their spotlight on you? * What if the words trending tomorrow aren’t about your wins, but about your failures? * What if your reputation can be rewritten in 280 characters? Elon Musk doesn’t just have followers. He has *gravity*. His words pull the market with them. And while most companies pray he doesn’t post about them… the truth is, every brand today is one viral moment away from either exponential growth or catastrophic loss. That’s the game we’re in now. Not just building products. Not just building companies. But building *brands* that can survive the weight of attention. Because in the end, it’s not the algorithms, the ads, or the campaigns that define your future. It’s the story people tell about you when you’re not in the room. And sometimes, that story starts with just *two words.*