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Bhagya Panchal

Marketing Strategist... • 1y

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we realize. - Is your brand trustworthy? - Premium? - Approachable? How you’re perceived can be your biggest competitive edge—or your biggest weakness. Think about Apple vs. Samsung. Many argue that Samsung's devices are often more advanced in hardware and features, yet Apple still dominates in customer loyalty and pricing power. Why? I believe it's because of Apple's brand perception—sleek, premium, and aspirational—that makes people want to be a part of it. Samsung may have the tech edge, but Apple owns the feeling. The real key? Focus on how your brand makes people feel. What do you think about this perspective?

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