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Bhagya Panchal

Marketing Strategist... • 6m

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we realize. - Is your brand trustworthy? - Premium? - Approachable? How you’re perceived can be your biggest competitive edge—or your biggest weakness. Think about Apple vs. Samsung. Many argue that Samsung's devices are often more advanced in hardware and features, yet Apple still dominates in customer loyalty and pricing power. Why? I believe it's because of Apple's brand perception—sleek, premium, and aspirational—that makes people want to be a part of it. Samsung may have the tech edge, but Apple owns the feeling. The real key? Focus on how your brand makes people feel. What do you think about this perspective?

8 replies5 likes

Replies (8)

Anonymous 4

Hey I am on Medial • 6m

Apple, honestly, focuses more on simplicity and user experience, making it much more desirable.

1 replies1 like

Anonymous 3

Hey I am on Medial • 6m

If customers see your brand as trustworthy, premium, or approachable, they are more likely to invest in your product, even if it’s not the most technically superior.

1 replies1 like

Anonymous 2

Hey I am on Medial • 6m

As seen with Apple vs. Samsung, while Samsung may have a technological edge, Apple builds emotional connections by selling an aspirational lifestyle

1 replies1 like

Anonymous 1

Hey I am on Medial • 6m

This is true. No wonder why many companies create separate brands for their premium products. for eg- Nexa by Maruti Suzuki

1 replies1 like

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India has faced issues in creating a top mobile brand because we lack strong R&D and our brands aren’t seen as premium like Apple or Samsung. We also struggle with supply chains and don’t produce at the same scale, making our phones more expensive an

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