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Do you believe any brand provide the value in reality vs the particular brand has created the perception through their branding..?

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Watch till the end! Job well done by Uber!

It's so funny it's got down to the fact that quick money and overnight success is glorified over the internet and the long path of building a sustainable business is slow and boring

How Xiaomi Conquered India: The Marketing Experiments That Changed the Game Xiaomi went from an unknown Chinese brand to India’s #1 smartphone seller in just a few years. How? Relentless marketing experiments that broke traditional rules. Here’s how

They reject 95% of applicants and produce CEOs who become the richest 1%. Their endowments are bigger than the GDP of 100 countries. But are these schools really worth the hype? This is the story of America's most powerful educational dynasty, The

IPL teams make losses on paper — and that’s the strategy. They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases. It’s not a cricket game. It’s a business league.

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we