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“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

we are proud to announce we are launching Smartwearables under make in India. Affordable and at par with Amazefit, Samsung, whoop and Apple. Lifestyle Smartwatches Powered By TikTik

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

"Don’t Settle for cheaper plastic" Marketing Face off #2 Apple vs Samsung The advertisement came from Samsung that directly compares their Galaxy S3 with iPhone soon after the verdict in the patent case went in favor of Apple. Samsung in the ad

If people felt proud and seen for using your product, would you still need to give discounts to grow? Curious how much growth is emotional vs transactional. What do you think?

Microsoft (OpenAI) + Nvidia vs Google + Apple. Edge AI refers to computing on your device, as opposed to the cloud. The first company to successfully implement this could capture a significant market share. The key players are expected to be Micro

Did you know Apple relies on Samsung for its stunning iPhone displays? 🌟 Despite being fierce competitors, Samsung's cutting-edge OLED technology powers the vibrant screens we love on iPhones. Why? Samsung leads the market with unmatched quality a

How to Build a Loyal Customer Base Explained with case study of MNC Starbucks: Starbucks creates memorable experiences through its welcoming ambiance, consistent service, and Rewards Program, offering personalized perks like free drinks and exclusi

Back in 2000, Nokia was unstoppable. They were selling 420 phones every minute and held a massive 70% share of the mobile market. Bigger than Apple 🍏, Samsung. Untouchable in the tech world. But then, they made one critical mistake: They bet again