I used to think it was all about the product.
Make something great, and people will come.
But Iāve learned that brand perception often matters more than the product itself.
How people see your brand influences their buying decisions more than we
Well said! Emotional connections are key. Apple has mastered the art of creating a brand that people aspire to be associated with.
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Is Cristiano Ronaldo the biggest personal brand in the world?
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