Lifelong Learner • 1y
"McDonald’s Scent-sational Marketing" McDonald’s is innovating in advertising with a game-changing strategy in the Netherlands, using billboards that emit the scent of their famous french fries and burgers. These aren’t ordinary billboards; they strategically utilize the aroma of McDonald's fries and burgers to draw people in, situated about 650 feet from their restaurants. This approach taps into the powerful connection between scent and memories, using no logos or images, just the enticing smell. It's a brilliant move in sensory marketing, proving impactful in engaging consumers. What are your thoughts on this approach as the future of advertising for fast food companies?
Thatmoonemojiguy 🌝 • 1m
Selling Cheap, Earning Big: McDonald’s Secret Formula for a $200 Billion Fortune At first glance, McDonald’s seems like a fast-food chain selling ₹40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
See MoreWhere Businesses Con... • 2m
Apple sells → Trends, not phones. Ferrari sells → Status, not cars. Nike sells → Motivation, not shoes. Disney sells → Memories, not movies. Amazon sells → Convenience, not products. McDonald’s sells → Happiness, not burgers. Sell the emotion and not
See MoreMaking differences..... • 6m
Hey everyone! 👋 I’ve got this exciting idea, and I’d love to hear your thoughts! Imagine a food chain like Domino’s, Burger King, or McDonald’s—but instead of burgers and fries, we serve amazing Indian food! The twist? We customize the menu based
See MoreHelping brands scale... • 6m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:
See MoreTrusted Leaders & Ex... • 29d
Automotive Industry:- The automotive sector is deeply visual—people fall in love with the look of a car before they even learn about its features. Billboards advertising help brands play into this emotional connection. Picture this: You're on the h
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