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Vaibhav Gupta

Stealth • 6m

"McDonald’s Scent-sational Marketing" McDonald’s is innovating in advertising with a game-changing strategy in the Netherlands, using billboards that emit the scent of their famous french fries and burgers. These aren’t ordinary billboards; they strategically utilize the aroma of McDonald's fries and burgers to draw people in, situated about 650 feet from their restaurants. This approach taps into the powerful connection between scent and memories, using no logos or images, just the enticing smell. It's a brilliant move in sensory marketing, proving impactful in engaging consumers. What are your thoughts on this approach as the future of advertising for fast food companies?

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Companies in the US are undeniably, Best in Class, when it comes to advertising. Tells you so much about WHY MNCs continuously keep emphasising on customers.

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