Dhananjay Yadav

Skills

Experiences

1. 

   Neosapien

   Feb 2023 - Current

   Co-Founder and CEO

   Building an AI powered Second Brain to unlock Peak Human Performance
2. 

   Zalando

   Jul 2022 - Jan 2023

   Global Team Lead - Digital Media

   • Leading a team across Paid Social, Display, Organic Social Media Amplification, Product Automation and Media Analytics; setting-up yearly roadmap for Digital Media • Managing relationships with a) Social Media Channels – Tik Tok, Snapchat, Meta, b) Programmatic & Display - DV360, Teads, Ogury, c) Marketing Automation – Smartly; forecasting channel-wise yearly growth plans • Planning the Digital Media Budget across 25 markets based on GMV; owning the Media Mix Modeling to achieve Market and Category-wise targets • Onboarding Digital Media Agencies, Global Media Agency and Global Design Agency; defining their framework and KPI’s from the Media Perspective
3. 

   HomeLane

   Oct 2019 - Oct 2021

   Associate Vice President - Customer Acquisition and Product Growth

   • Leading the Product and Marketing Strategy for Lead Generation and Order Booking • Managing and allocating 8-digit monthly budget across Geographies and Retail Outlets on the basis of Geography and Outlet-wise Revenue Targets • Leading a team across Marketing and Product Growth; setting Quarterly OKR’s,15-day sprint plan to increase the team performance and accountability • Execution of ATL and BTL campaigns across geographies, and optimizing on the basis of Qualified Leads and Meetings • On-boarding and overseeing the relationship with MS Dhoni (Indian Cricket Team’s Most Successful Captain) as a Brand Ambassador, and creation of content collaterals with the Creative Agency • Launched Brand Campaign with MS Dhoni on Indian Premier League (6th Biggest League in the World) across TV, OTT, Print, and Digital • Overseeing City-Wise and Country-wise P&L and Contribution Margins • Owning Product Roadmap of Customer Acquisition for Lead Assignment Logic, Landing Pages, Lead Qualification, Order Booking, and Product Communication • Integration of Webengage (Marketing Automation) for customer journeys on SMS, Web push, Emails, On-site Notifications, Whatsapp, Facebook • Launched the new Brand Identity on the basis of aspirations and expectations of the first-time homebuyers • Leading User Research, PRD, New Feature Development, UI/UX, and Engineering efforts for the Website to reduce the drop-rate • Reporting on Channel and Campaign-wise Performance for Leads, Qualified Leads, Meetings and Orders through Channel API (Google, Facebook, etc) and Salesforce API Integration with Metabase (BI Platform)
4. 

   Razorpay

   Jun 2017 - Jan 2019

   Lead - Digital Marketing

   Formulating the Organic and Paid Strategy across Social, SEM & Referral for Customer Acquistion • Planning and forecasting across SEM, SEO, Display, Affiliate, and Social Media • Optimizing Budget and Targeting across all the channels including Google, Bing, Facebook, Twitter, YouTube, Linkedin and Quora • Implementation of Programmatic Media such as Adroll and Criteo for Retargeting across Native and Display Exchanges • Creation of Landing Pages through Google Optimize for multi-variate A/B Tests • Execution of content campaigns across content discovery platforms (Taboola, Outbrain), and third-party content syndication • Developing SEO-specific content on the basis of keyword research for website and blog • Running Adwords Scripts for Automation on Bidding Strategies and maintaining account Hygiene • Reporting on Channel and Campaign-wise Insights through Google Analytics, Tableau, SQL, Salesforce and Social Media Dashboards for Daily, Weekly and Monthly Performance Execution of Brand Campaigns across Offline Media including OOH, Radio, Print, OTT’s and TV • Launching integrated campaigns across Outdoors, Radio, OTT, Print and TV • Onboarding and Supervising of Creative and Media Buying Agencies for production and implementation of brand collaterals including Videos, Print, Radio, Banners across targeted media
5. 

   Mitte

   Oct 2017 - Jan 2018

   Digital Marketing Consultant (EMEA, US & Canada Markets)

   •Designed the campaigns into Lead Generation and Lead Conversion for Pre-Kickstarter and Kickstarter Launch Phase •Shortlisted the Primary Channels (Facebook, YouTube, Search) and Secondary Channel (Display) for Lead Generation and Conversion across the lifecycle of the Project •Streamlined the best performing Geographies, Audience Sets and Campaigns to maintain the Targeted CPL below € 3.5 for Lead Generation Campaigns during the Pre-Launch Phase •Executed Marketing Automation by integration of tools like Zapier for seamless transfer of Lead details to Google Docs, Mailchimp, Drip Campaigns & Slack Channels
6. 

   Simplilearn

   Mar 2016 - Jun 2017

   Lead - Inbound Marketing (US, UK & India Markets)

   •Managing the Content & Campaign Strategy to Generate Leads & Sales for India, US & UK Markets •Identifying best channels suited for every content asset to increase Traffic & Lead Generation •Creating and Implementing Performance Funnel for B2B and B2C Market •Create and Review Content Assets including Articles, Infographics, E-books, Videos, Webinars & Customer Testimonials to be used in Organic and Paid Promotions as well as Sales Enablement •Built the YouTube Team responsible for the production of Customer Testimonials, Product, Viral & Teaser Videos •Managing relationships with Influencers to create Ebooks, Articles, and host Webinars •Partnering with Third-Party Blogs/Websites for Guest Posting/Paid Posting /Media Buying •Institutionalized the use of Comics, Gifs , Infographics across Social Media
7. 

   VODAFONEIDEA

   Dec 2012 - Feb 2016

   Product Manager

   •Designed and Executed Go-to- Market Strategy with Geography based Product Placement and Positioning •Identified customer pain points and Introduced International Toll Free services across 42 countries to increase the customer convenience •Launched Products catering to both Indian and International Markets which resulted in increase of revenue by 27% •Developed Acquisition & Retention Funnel based on the customer usage and created segmented products •Identified 18 Global Markets and Partnered with 52 International Operators for seamless coverage across the world
8. 

   VODAFONEIDEA

   Nov 2012 - Dec 2013

   Brand Manager

   •Negotiated Event Partnerships in the ROI effective manner by offering barter deal with the existing set inventories such as Hoardings, Prints, Backdrops, and Stage •Coordinated Brand Activations across Events, Retail Promotions; thereby increasing the visibility of the brand for the targeted set of customers •Designed and Implemented retailer incentive programs to increase their involvement •Optimized the warehouse operations and logistics

Education

1. 

   Virginia Commonwealth University

   Jan 2011 - Jan 2012

   M.S

   Global Marketing
2. 

   St. Xavier's College

   Jan 2006 - Jan 2008

   Bachelor of Science (B.Sc.)

   Botany/Plant Biology and Biochemistry