Dhananjay Yadav

Building an AI powered Second Brain to unlock Peak Human Performance

• Leading a team across Paid Social, Display, Organic Social Media Amplification, Product Automation and Media Analytics; setting-up yearly roadmap for Digital Media • Managing rel

• Leading the Product and Marketing Strategy for Lead Generation and Order Booking • Managing and allocating 8-digit monthly budget across Geographies and Retail Outlets on the bas

Formulating the Organic and Paid Strategy across Social, SEM & Referral for Customer Acquistion • Planning and forecasting across SEM, SEO, Display, Affiliate, and Social Media • O

•Designed the campaigns into Lead Generation and Lead Conversion for Pre-Kickstarter and Kickstarter Launch Phase •Shortlisted the Primary Channels (Facebook, YouTube, Search) and

•Managing the Content & Campaign Strategy to Generate Leads & Sales for India, US & UK Markets •Identifying best channels suited for every content asset to increase Traffic & Lead

•Designed and Executed Go-to- Market Strategy with Geography based Product Placement and Positioning •Identified customer pain points and Introduced International Toll Free service

•Negotiated Event Partnerships in the ROI effective manner by offering barter deal with the existing set inventories such as Hoardings, Prints, Backdrops, and Stage •Coordinated Br