Back

SOLEVA is a budget sneaker brand idea where customers can design their own sneakers. They can choose names, numbers, colors, stickers, and simple art, and the sneakers are produced using machine-based customization. No hand-painting, no slow process

SOLEVA is a budget sneaker brand idea where customers can design their own sneakers. They can choose names, numbers, colors, stickers, and simple art, and the sneakers are produced using machine-based customization. No hand-painting, no slow process

“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements” Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Honda’s story is a masterclass in how bold thinking beats big budgets. When the company entered the U.S. market, giants like Harley-Davidson dominated. But instead of competing directly, Honda observed people using motorcycles casually — for fun, not

People don’t buy products. They buy proximity. I’ve been thinking about why some founder-led brands scale faster than product logic alone would suggest—especially in beauty, fashion, and lifestyle. The answer isn’t just distribution or marketing.

Startup Blueprint - Day 05 Marketing and Branding Strategy 1. Content Marketing Plan: Outline content topics, channels (blogs, videos, social media), and posting schedules. 2. Brand Identity: Define your brand’s personality, tone, and visual eleme

“Meta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyalty” Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking “Would yo

What is Sales according to Raj Shamani? It's PEU 🔫 P - Preparation Prepare yourself with the product/service, get all the details of your products and know how your customers can use it in the best possible way. make them realize the worth

After ScoopWhoop, WLDD Acquires D2C Sneaker Brand 7-10 Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in D2C sneaker brand 7-10, a month after it bought ScoopWhoop from The Good Glamm Group. WLDD has picked up o