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Only Buziness

Everything about Mar... • 4m

Identity-based marketing focuses on aligning a brand with how customers see themselves — or who they want to become. Instead of selling products, it sells belonging. People don’t just buy sneakers; they buy the feeling of being athletic or trendy. Brands like Nike, Apple, and Harley-Davidson master this by connecting with customers’ identities, values, and aspirations. When a brand becomes part of someone’s self-image, loyalty deepens, and marketing becomes emotion-driven, not transactional. To Known in detail about " Identity Based Marketing " check out this blog

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