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“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements” Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Honda’s story is a masterclass in how bold thinking beats big budgets. When the company entered the U.S. market, giants like Harley-Davidson dominated. But instead of competing directly, Honda observed people using motorcycles casually — for fun, not

Startup Blueprint - Day 05 Marketing and Branding Strategy 1. Content Marketing Plan: Outline content topics, channels (blogs, videos, social media), and posting schedules. 2. Brand Identity: Define your brand’s personality, tone, and visual eleme

“Meta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyalty” Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking “Would yo

What is Sales according to Raj Shamani? It's PEU 🔫 P - Preparation Prepare yourself with the product/service, get all the details of your products and know how your customers can use it in the best possible way. make them realize the worth

After ScoopWhoop, WLDD Acquires D2C Sneaker Brand 7-10 Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in D2C sneaker brand 7-10, a month after it bought ScoopWhoop from The Good Glamm Group. WLDD has picked up o

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

Branding Services in Gwalior Looking to build a strong brand identity for your business? Eflot is a trusted digital marketing agency Gwalior offering branding services that help your business stand out in the local market. As a leading digital mar

Most businesses focus too much on what they sell, instead of why people buy. Customers don’t really purchase insurance, headphones, or cleaning services — they buy peace of mind, silence, and time. Great marketing understands this simple truth. The