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Honda’s story is a masterclass in how bold thinking beats big budgets. When the company entered the U.S. market, giants like Harley-Davidson dominated. But instead of competing directly, Honda observed people using motorcycles casually — for fun, not just for power. So, they launched smaller, affordable bikes and ran the iconic “You meet the nicest people on a Honda” campaign. This flipped public perception of biking from rough to respectable, proving marketing psychology can redefine an entire industry. To Know in detail about "Case Study of Honda " check out this blog