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Vikas Acharya

Building WelBe| Entr... • 4m

After ScoopWhoop, WLDD Acquires D2C Sneaker Brand 7-10 Digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in D2C sneaker brand 7-10, a month after it bought ScoopWhoop from The Good Glamm Group. WLDD has picked up over 70% stake in the sneaker brand in an all-cash deal. 7-10 will now function as a subsidiary of the Bengaluru-based startup. Founded in 2021 by Shibani Bhagat, 7-10 claims to be a 100% homegrown sneaker brand for men and women. The Mumbai-based brand also offers customisation in its sneakers. Meanwhile, WLDD, founded in 2018 by Arihant Jain,Jaidev Kesti and Vivekanand Kilari is a digital marketing platform that enhances social media presence of brands through meme marketing, short-form video content and influencer marketing.

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As we can see the sneaker culture in india is growing and expensive sneakers is like a status symbol. Many peoples even buy sneakers in EMI. But there is only few quality indian sneaker brand. So, can we make a global sneaker brand from India?

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