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Only Buziness

Business enthusiasti... • 1m

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to build strong brand communities and customer loyalty. Brands that align with specific lifestyles or beliefs (e.g., eco-friendly, fitness-focused, tech-savvy) create a sense of belonging. Slogans like “Built for creators” or “Made for gamers” make customers feel understood and included. Loyalty programs, branded merchandise, and community events strengthen this bond. When customers see a brand as “one of us,” trust deepens, and they’re more likely to buy, share, and stay loyal. From Only Buziness

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