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Identity-based marketing focuses on aligning a brand with how customers see themselves — or who they want to become. Instead of selling products, it sells belonging. People don’t just buy sneakers; they buy the feeling of being athletic or trendy. Br

“Believe What You Want: How Confirmation Bias Drives Clicks, Loyalty, and Sales” Confirmation bias is the tendency to seek, interpret, and remember information that supports what we already believe—while ignoring opposing views. News outlets often t

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d

“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub

“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements” Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide

as a fashion brand you want a loyalty program for your customers. you have to choose a platform. what features you want

Why Branding is Crucial for Every Business Branding goes beyond logos and taglines—it’s the identity and soul of your business. A strong brand: 1. Makes a Strong First Impression – Stands out and conveys professionalism. 2. Builds Trust – Establis

Are you tired of complicated loyalty programs? That’s why we created LesGo - an app that makes customer loyalty easy for businesses and customers alike! Why LesGo: Small businesses shouldn’t miss out on loyalty tech, and customers shouldn’t juggle