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Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec

I recently watched this video where this youtuber is trying to find out if the Oneplus phone available on Flipkart is authentic since Amazon is the authorized reseller of the product and Flipkart isn't. But how does this work? The listing of a pro

THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w

Startup Blueprint - Day 05 Marketing and Branding Strategy 1. Content Marketing Plan: Outline content topics, channels (blogs, videos, social media), and posting schedules. 2. Brand Identity: Define your brand’s personality, tone, and visual eleme

"Harnessing the Power of User-Generated Content: Turning Customers into Advocates" In today's digital landscape, authenticity reigns supreme, and user-generated content (UGC) is the crown jewel. From customer testimonials to social media shoutouts,

Day 55: Bengaluru's Traffic Woes and Solutions Bengaluru's traffic congestion has become synonymous with the city. Let's explore the challenges and potential solutions: * The traffic crisis: Understanding the root causes of the problem. * Publ

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Bra

Logo Design Projects: Moon Jewelry, Aiman Skin Care, and Epidermcare It has been an absolute pleasure working on the logos for Epidermcare MD Skin Clinic & Wellness Centre, Aiman Skin Care, and Moon Jewelry. Thank you to these amazing brands for tru

How to Make a Big Impact with Limited Resources ? Startup branding is about creating a unique identity that resonates with your target audience, often with limited resources. What is Startup Branding? • Defining your company's personality • Commun

Branding & IP: A Powerful Duo In today's competitive market, a strong brand is your company's most valuable asset. But your brand is intrinsically linked to intellectual property (IP). Your logo, tagline, and even your brand voice are all protectabl