Nike’s transition to the Swoosh-only logo was a brilliant move.
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Shruti
Student • 10m
Did you know that Nike once had a different logo before the iconic Swoosh we know today?
The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec
Nike's $4 Billion Tax Scam
Nike has 2 companies:
1. 🇳🇱Netherlands - sells products, pays employees.
2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo.
Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda
After a lot of thought, I’m excited to share this as the new @memoricsai logo! It’s a cleaner, more intentional take on the original, which was based on a Lucide icon.This will go live alongside the upcoming frontend and backend revamp
New Logo: Lef
In 2010, Gap attempted a rebrand that fell flat, losing millions in the process. The worldwide backlash led to the decision to revert back to the old logo only 6 days later.