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Hemant Prajapati
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Techsaga Corporations • 8m

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Branding Excellence 🔸 Iconic Logo: The Swoosh represents speed and movement. 🔸 Powerful Slogan: "Just Do It" resonates across diverse audiences. 🏅 Commitment to Innovation 🔸 Product Innovation: From Air Max to Flyknit technology, Nike pushes boundaries. 🔸 R&D Investment: Ensures top-notch performance for athletes. 🌱 Social Impact and Sustainability 🔸 Move to Zero: Aiming for zero carbon and zero waste. 🔸 Diversity and Inclusion: Fostering a diverse and inclusive culture. 📱 Embracing Digital Transformation 🔸 Digital Engagement: Nike Training Club and Run Club apps enhance customer loyalty. 🔸 Data-Driven Insights: Utilizing data and AI for optimized strategies. What lessons do you find most valuable from Nike's Success.

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