I love how Blume breaks down India's market into three layers -
(a). India 1
- Roughly 10% of the population, APC income → $15K
- High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight.
-
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Anonymous 4
Hey I am on Medial • 1m
Blume research always dropping knowledge bombs, love to see it!
really puts into perspective how diverse india's market is—one size definitely doesn’t fit all!
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