Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device companies across 5 U.S. states — not just to build a list, but to validate a high-fit market segment. Here’s what I’m learning (and doing): Pulling verified records from the FDA database Cross-checking activity levels, company size, and niche using LinkedIn + Apollo Prioritizing based on relevance, region, and readiness to buy This kind of research helps ensure that outreach efforts don’t go to waste. Whether you're a founder or in growth — start by validating your market before chasing it. If you do GTM planning or market mapping — what’s your go-to validation step? Let’s compare notes ↓ #IdeaValidation #ResearchAnalyst #GrowthIntern #MarketResearch #LeadGeneration #SmartProspecting #GTMPlanning
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