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A campaign without validation is just a shot in the dark. One of the most common mistakes I see in B2B growth: Launching outreach campaigns without validating the market or the audience first. Here’s how I validate before any campaign begins: 🔍 D

Before you launch your next campaign, ask: “Is this who we really need to reach?” Every good campaign starts with a smart question — And the best one I’ve learned to ask is: “Have we validated this audience yet?” Before I build any lead list or ou

Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device compani

Validate First. Build Second. Always. Too many businesses build campaigns, products, or offers… before validating if anyone actually wants them. That’s where research comes in. As a Research Analyst, I focus on helping businesses: 🔍 Identify the

Curious to know how experienced founders validate ideas and study markets. What tools/sites do you use for market + competitor research? How do you understand customer pain points? Any underrated hacks or resources? Would love your insights! 🙌

The Hidden Side of Lead Generation: Research > Cold Outreach Post Content: Most people think lead generation starts with a cold message. But the real work starts way before that — with research. Here’s my go-to 5-step research framework that helped

Midweek Momentum: It's Not About More Leads — It's About the Right Ones. Quick check-in from my desk: This week, I’m doubling down on what truly moves the needle — targeted, research-backed lead generation that supports actual growth, not just infl

Before launching a startup, what is the most important thing to validate ?

New Week. New Focus. Same Mission — Smart Prospecting That Drives Real Growth. It’s Monday — and I’m back to doing what I do best: 🔍 Helping B2B teams grow with research-backed lead generation and targeted prospecting. This week, I’m focusing on