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Before you launch your next campaign, ask: “Is this who we really need to reach?” Every good campaign starts with a smart question — And the best one I’ve learned to ask is: “Have we validated this audience yet?” Before I build any lead list or ou

Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device compani

Validate First. Build Second. Always. Too many businesses build campaigns, products, or offers… before validating if anyone actually wants them. That’s where research comes in. As a Research Analyst, I focus on helping businesses: 🔍 Identify the

The Hidden Side of Lead Generation: Research > Cold Outreach Post Content: Most people think lead generation starts with a cold message. But the real work starts way before that — with research. Here’s my go-to 5-step research framework that helped

Before launching a startup, what is the most important thing to validate ?

Midweek Momentum: It's Not About More Leads — It's About the Right Ones. Quick check-in from my desk: This week, I’m doubling down on what truly moves the needle — targeted, research-backed lead generation that supports actual growth, not just infl

Sending outreach without research is like selling water to fish. Let’s be honest — Too many outreach campaigns still skip the most important step: Research. ❌ No ICP ❌ No industry relevance ❌ No context about the buyer Just… a name, a role, and a

Hey everyone! I'm thinking of launching a men's jeans brand and would love to validate the idea. Would you buy stylish, high-quality jeans at an affordable price? Drop your thoughts and suggestions! #MensFashion #IdeaValidation

How do you conduct Market research before launching a product?