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Before outreach starts, research needs to speak. 💡 Post Content (Business-Focused): One mistake I often see: Startups and agencies launch campaigns before validating if the audience is the right fit. Here’s what I do before any lead generation beg

A campaign without validation is just a shot in the dark. One of the most common mistakes I see in B2B growth: Launching outreach campaigns without validating the market or the audience first. Here’s how I validate before any campaign begins: 🔍 D

Before you launch your next campaign, ask: “Is this who we really need to reach?” Every good campaign starts with a smart question — And the best one I’ve learned to ask is: “Have we validated this audience yet?” Before I build any lead list or ou

New Week, Same Focus: Quality Leads That Drive Real Results. Another week, another opportunity to build better pipelines — not just longer ones. Here’s what I’m focused on right now: 🔍 Researching niche markets for high-fit leads 📊 Refining ICPs

Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device compani

Sending outreach without research is like selling water to fish. Let’s be honest — Too many outreach campaigns still skip the most important step: Research. ❌ No ICP ❌ No industry relevance ❌ No context about the buyer Just… a name, a role, and a

Not all leads are equal — and neither are the strategies behind them. Here’s something I’ve learned working across EMEA and North America: The best-performing campaigns don’t start with tools… They start with clarity. Before generating a single

AI can find leads — but only strategy turns them into customers. We’ve all seen how AI tools can scrape names, titles, and companies in seconds… But here’s the catch: Volume doesn’t equal value. What still matters (and always will): ✅ ICP clarit

If you're still sending the same cold email to 500 people — you're doing it wrong. Let’s be honest: Spray-and-pray outreach is outdated. Still using one template for every lead? Still chasing unverified contacts just to “hit numbers”? Still thinki