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Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device compani

Midweek Momentum: It's Not About More Leads — It's About the Right Ones. Quick check-in from my desk: This week, I’m doubling down on what truly moves the needle — targeted, research-backed lead generation that supports actual growth, not just infl

Your pipeline is only as strong as the data it’s built on. In the world of B2B growth, it’s easy to get caught up in outreach volume, tools, and automation… But the real question is: Are you reaching the right people — at the right time — with the

New Week. New Focus. Same Mission — Smart Prospecting That Drives Real Growth. It’s Monday — and I’m back to doing what I do best: 🔍 Helping B2B teams grow with research-backed lead generation and targeted prospecting. This week, I’m focusing on

West Bengal ranked 3rd in total no. of regd companies and total no. of active companies in India as on 31.03.23. AlsoBengal ranked 8th in new companies registered during FY 22-23. (MCA does not release city wise data of cos registered ) src - MCA A

While working on GTM strategy, I understand the difficulties faced by the companies to launch their product. It is no easy task to conduct market analysis or decide the pricing in such a competitive environment. Similarly, if you are looking for any

New Week, Same Focus: Quality Leads That Drive Real Results. Another week, another opportunity to build better pipelines — not just longer ones. Here’s what I’m focused on right now: 🔍 Researching niche markets for high-fit leads 📊 Refining ICPs

🏛️ 1. Trump, Tech Giants & a $90B AI Push What’s up: At Carnegie Mellon’s Energy & Innovation Summit, former U.S. President Trump joined heads of Meta, Microsoft, Alphabet, and ExxonMobil. Why it matters: A whopping $90 billion investment is being

What companies struggle is finding a go-to-market strategy. I provide support in GTM strategy with three research partners. I am aware that no body is interested in connecting with a random person, but I have worked with large firms and have provided

Before outreach starts, research needs to speak. 💡 Post Content (Business-Focused): One mistake I often see: Startups and agencies launch campaigns before validating if the audience is the right fit. Here’s what I do before any lead generation beg