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I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -

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Anonymous

Anonymous 5

Hey I am on Medial • 1m

These guys are basically the startup beta testers. If you can sell to them (aka premium coffee, organic milk, fancy meats), you get free marketing + trend adoption. But scaling beyond them? That’s where things get real

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