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Havish Gupta

Stealth • 8m

Unique Startup Stories (6/20) Get Milk and Groceries before 7am! Meet doodhwala It was started in 2015 by Akash Agarwal in Bangalore. It was a milk subscription company which later also scaled to delivering groceries. They had raised $2.5 million with valuation of about 16 Million and In few years they scaled to many different cities selling 30,000 liters of milk daily. So why did doodhwala failed? 1) Low margins: margin in milk is less than 5% and thus making profit hard 2) Cash-burn: Their margins were low but expenses where very high 3) Competition: there were endless startups in this genre so competing was tough 4) No Customer Retention: As people prefer taking milk from local milk supplier, they stopped when the discounts reduced 5) Hiring the wrong people and lack of fund. These may seem as general points but these are the reasons why startups fail. So take care of them. And what do you think they should have did to dominate milk industry? Financials in comments*

16 replies27 likes

Replies (16)

Anonymous 3

Stealth • 8m

Can you elaborate the 5th point more. I mean in this case it seems PMF was not properly established then how is hiring gone wrong?

1 replies1 like

Aryan patil
•

Monkey Ads • 8m

Early to be in market

1 replies1 like

Anonymous 2

Stealth • 8m

Why do people not do proper Rnd and do future predictions?? Not every good idea is implementable

1 replies2 likes

Vaibhav Babruwan Shingde

Stealth • 8m

Recently, I was talking with kirana shop owner and he said that they have 2 rupees margin .

1 replies2 likes

Anonymous 1

Stealth • 8m

Sad ending for a prosperous startup

1 replies2 likes

Harsh Dwivedi
•

Medial • 8m

Wow even I was studying about this startup today. Great coincidence

2 replies2 likes

Havish Gupta

Stealth • 8m

Revenue 2015 NA 2016-17-18: annual average of $3.7 Million 2019: $7.5 million with $3.5 million loss In end of 2017, it also raises an series A funding round of undisclosed amount (around $10 Million) according to Entraker And after its closer, they also had to face many lawsuits from different vendors, etc.

0 replies3 likes

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